5 basic steps for working with fashion assortment
Many aspiring entrepreneurs in the fashion industry, designers, founders of niche brands and simply influencers who decided to monetize their social networks by selling fashion products under their own brand to loyal subscribers, fans, may have good sales at first. However, over time, the business begins to fade, and they can't figure out what the reason is. In fact, if you know the basics of running a fashion business, it will be clear that the key to good sales is a competently calculated and built in accordance with the needs of its target audience and the brand's DNA assortment. Unfortunately, assortment policy often turns out to be a problematic topic for manufacturing factories that sell wholesale, and even for large retailers with offline and online stores.
Meanwhile, learning how to build and manage a fashion assortment is not so difficult. Here are the basic steps that are necessary to work with the assortment:
- highlight the key competence of the brand:
- classify the assortment;
- calculate the optimal inventory for the trading floor;
- competently, on the basis of analytics, introduce fashion trends into the assortment;
- work with the price;
- minimize leftovers.
More information about all this can be found from July 30 to August 2 at the intensive Galina Kravchenko, director of the department "Assortment" Fashion Consulting Group "Fashion assortment management". The course can be completed either in whole or in part, choosing only the most interesting topics.
Additional topic: "Commercial trends for the SS 19 season".
Details and registration: http://fashionconsulting.ru/program/assortment-structure/
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