Galina Kravchenko Director of the department «Assortment»Fashion Consulting Group, Head of the FCG representative office of the international trend bureau Fashion Snoops.
Specializes in the development of commercial collections of clothing and footwear, assortment management in retail chains and wholesale companies.
Introduces the international experience of fashion product development into the practice of Russian companies.
Successful consulting and training projects have been implemented for companies in the clothing and footwear segments, including: butik.ru , Lamoda, Otto Group, Muschel(showroom), «Wild Orchid», OODJI (ALMEO GROUP, Kazakhstan), «Sportmaster», Sela, «Holding Center», Vito Ponti, Greta (retail chain Eleganzza), Leo Ventoni, TM Fest, TM Golub and others.
Ex-Marketing Director and member of the Board of Directors of Zenden.
Author and presenter of a series of training workshops and a course of lectures for Higher School of Economics on assortment management and fashion trends.
Has numerous publications in publications: Shoes Report, PROfashion, FashionUnited, Fashion magazin, CEO, Life & Market and others.
Competencies:
- Assortment management in retail and wholesale companies (clothing, shoes, accessories): processes, personnel, planning, forecasting, calculations, collections, management in the sales process (working with leftovers, promotions, sales).
- Sales techniques (clothing, shoes).
- Fashion trends (for buyers).
- Commercial fashion trends (for manufacturers, designers).
- Professional exhibitions (reviews, trends).
- Fashion weeks (reviews, trends).
