expert
Sell wholesale, sell more!
February 20, 2019 in the framework of Communication platforms of the 52nd Federal Fair «Tekstillegprom» Natalia Chinenova, a leading specialist of Russian retail and consultant on franchising, retail and wholesale sales Fashion Consulting Group, will hold an author's seminar on the current topic &motivation of wholesale buyers.
The seminar will help to analyze many aspects of the business, from the target audience to the motivation system of wholesale buyers, and also to find out how you can help your wholesale customers and how to "rebuild" from the main competitors.
Seminar program:
- What is the management policy of a wholesale company:
- operational reports that show the sales picture and provide an opportunity to evaluate the work of managers and the status of customers;
- the main documents that are an integral part of management policy;
- the role of Commodity and credit policy in the company's business processes;
- the place of TAP in achieving the strategic goals of the company.
- The company's commodity and credit policy:
- rules of formation;
- monitoring of competitors;
- how to set discounts and allowances and in what amount;
- how to link the TAP and accounting;
- stages of development of competitive tools.
- Authority of managers:
- sales managers' functionality;
- sales organization;
- sales support;
- sales development;
- sales monitoring;
- sales analytics;
- support for existing customers.
- How to implement a Commodity-credit policy and change the sales management system:
- audit of the existing structure and customer relationships.
- defining the strategic goals of the company;
- setting goals and objectives for a period of 3–5 years;
- identifying outdated techniques;
- the principle of carrot and stick;
- implementation periods and evaluation of the result.
Each participant of the seminar will receive a full presentation of the event.
We invite you to visit the 52nd Federal Wholesale Fair of Textile and Light Industry Goods and Equipment «Tekstillegprom», which will be held on February 19– 22, 2019 in Moscow, at VDNH, in Pavilion No. 75. Within Communication platforms will host educational cycles on trends in women's fashion and textile design of the spring-summer 2020 season, retail sales technologies and computer technologies. More than 30 events will be held at the Free Space platform on topical topics of the modern fashion market with the invitation of competent speakers.
Photos provided by the press service of the Business programs of the exhibition company "RLP-Fair"