Natalia Chinenova– Chief Consultant Fashion Consulting Group on business technologies in retail, leading expert in the areas «Franchising» and «Distribution».
A practitioner in the field of organizing retail business from scratch, creating and managing retail chains. More than 32 years of experience in retail. For 12 years she worked in senior positions in the corporationSELA, including General Director of the Central Office.
At the 8th All-Russian Competition «Golden Chains 2010» received the award «Retail Manager of the Year» for the highest efficiency sales during the economic crisis.
Ex-advisor to the president of the company Lady & Gentleman CITY.
At the Higher School of Economics is the curator of the Master's degree in the direction ofManagement and Marketing in the fashion industry;, a teacher in the programBrand management in the fashion industry andcurator of the courseVisual merchandising in the industry mods».
Has numerous publications in the publications Shoes Report, PROfashion, FashionUnited, «Fashion store», «CEO»;, Life & Market and others.
Comments on fashion market events for изданий «РБК», «Ведомости», «Коммерсант», «Business Petersburg» and others.
Competencies:
- Creating a business from scratch.
- Management of a retail store, a chain of stores.
- Creation and development of a franchise network.
- Development of standards for the operation of a retail store.
- Visual merchandising.
- Formalization of business processes.
- Formation of grading system and KPI.
- Organization of logistics warehouses of class A.
- Business planning, development of the company's strategy.
- Calculation of the economy of a retail store and evaluation of the effectiveness of management decisions.
- Staff motivation.
- Organization of wholesale sales.
