World Catwalk Insights

On May 31, ModaHSE will hold an open lecture "Fashion show for the sake of likes: world catwalk insights".

How fashion shows are made today and how their effectiveness is measured by Instagram reposts will be told by the producer of special fashion events in New York Polina Nikonova. Among the projects Pauline: Yeezy Kanye West, Philipp Plein, Moncler, Thom Browne, Tiffany, Scotch&Soda, Prabal Gurung, Adidas, Opening Ceremony, Four Seasons, etc.

You will learn:

• Why do designers still hold shows and will they refuse them in the future;
• How technology has changed traditional fashion weeks, and a bright show has become more important than the collection itself;
•  How much time does it take to prepare a 15-minute show and how much does it cost.

And also how to land a flying saucer on the podium, where to get a ton of artificial snow and who is really the main person on the site.

Time studies: May 31, 18:30.

Venue: Tverskaya metro station/Pushkinskaya, Maly Gnezdnikovsky lane, 4, room 101.

To register, send your full name and contact details in an email with the subject "ModaHSE May 31" to modahse@fashionconsulting.ru

Photo: ModaHSE