Marks & Spencer is undergoing renovation
The world-famous company Marks&Spencer, being one of the leaders of the global retail market of clothing and accessories for the whole family, has long been a symbol of British quality and refined casual style. More than 1,300 brand stores have been opened in 60 countries of the world.
Over the 13 years of its presence in Russia, the brand has opened 38 mono-brand stores. For the last two years Marks & Spencer has been carrying out a systematic renovation of retail outlets located in many major cities of our country.
In Novosibirsk shopping center «Mega» the brand store opened after the renovation. Renovation affected the exterior, interior decoration, showcases, equipment. The goal of the large-scale project is to bring the entire Marks &Spencer network to a single style, taking into account the rebranding carried out several years ago. And in addition, to provide an easier visual perception of the store space, to organize clear navigation through the zones, to adjust the correct lighting, to make fitting rooms more convenient. And at the heart of all this is the concern for customers, so that visiting stores leaves them with the most favorable impression and allows them to make successful purchases.
The leading company of the Russian market of IT services for trade Luxe Retail provides support to the stores of the Marks &Spencer&in the field of information technology, allowing you to maintain a proven IT infrastructure of the trading business. The store in Novosibirsk uses a complex of high-tech developments: the TradeX inventory tracking system, the POSX cash register program, the Visual POS Manager sales floor management system, the Bonus loyalty program. The company Luxe Retail also provided the store with cash register equipment and technical support.
«Marks &Spencer– is the case when success is achieved by a combination of bright design ideas, effective management and modern technologies. In my opinion, in the new Marks &Spencer stores, everything is subordinated to the interests of the buyer, his comfort and high-quality service. At the same time, the IT infrastructure of the brand's trading business in our country remains unchanged, and the TradeX trade management system and POSX cash program are the corporate standard of the Marks &Spencer network in Russia. It is pleasant to receive high appreciation of domestic software products from the world-famous brand.
Lyubov Rybakova, CEO of Luxe Retail
The integrated IT infrastructure of the trading business Marks&Spencer in Russia includes:
- commodity accounting system TradeX for price management, assortment control, movement of goods between warehouse and stores, settlements with suppliers;
- cash register program POSX for making purchases and transmitting data on cash transactions to the commodity accounting system in both online and offline modes;
- sales floor management system Visual POS Manager for online sales monitoring and centralized management of cash registers, prices, discounts;
- loyalty program Bonus to attract and retain customers, encourage them to make new purchases.
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