The company «Sweet Berry» has been working in the children's fashion industry market in the middle price segment for 10 years. The company's federal dealer network has been developing since 2008 and has about 400 outlets represented in more than 50 cities of Russia and CIS countries. The company continues the rapid dynamics of development and, at the numerous requests of regular customers, has been developing a franchise program since 2014.

The children's clothing market is one of the most stable today, it shows an average of 10-15% growth, despite the crisis situation in the economy. In recent years, the structure of consumption has changed: parents have begun to pay attention not only to the price of children's goods, but also to quality, environmental friendliness, manufacturability and compliance with fashion.That is why Sweet Berry positions its brands in the middle price segment. This allows you to create a commercially attractive product without sacrificing the quality of things and the relevance of the design.

The company's collections are designed for bold, active and self-confident children aged 1 to 14 years, who are interested in learning about the world around them and realizing their thoughts, ideas and dreams. Parents of such children keep up with the times, appreciate not only the quality and functionality of children's clothes, but also their compliance with fashion trends, try to shape the taste of their child from childhood.

Everyone knows that children love to move more than anything else in the world. Crumbs can't sit in one place for a second, so parents need to first take care of the comfort of each step, turn and tilt of the little fidget. The design of each collection item is carefully thought out in accordance with the features of the structure of the child's body. Therefore, kids feel relaxed and free in it, do not feel shy and can run, play and have fun as much as they want.

«Sweet Berry» presents collections of children's clothing brands Sweet Berry, Sweet Berry baby, Luminoso, Luminoso for school for children from 1 to 14 years old twice a year (autumn-winter and spring-summer).

Clothes should be liked – that's one of the principles that «Sweet Berry» took as a basis when creating collections. They understand perfectly well that beautiful, stylish and fashionable things attract everyone without exception: both children and parents, so they try to bring fresh notes of modern fashion to each model and use the latest technologies in the production of children's clothing.