Italian traditions and Greek fashion

The showroom of children's clothing Bimbavera took part in the «CJF held in Moscow. Children's fashion", where he presented brands that are interesting to customers due to the ideal combination of low price and excellent quality. The visitors of the exhibition were particularly interested in the Greek brand YellowSub, with which the company has been working for the third season.

The companyYellowSub was founded in 2014 by the daughters of the owners of one of the most popular brands of children's clothing in Greece HPA. In the midst of the financial crisis, they decided to create a collection that meets global fashion trends: it differed from the usual children's collections, in which it is customary to use blue for boys and pink for girls, and contained elements of the boho style. Having accurately guessed the desires of consumers, the brand YellowSub has grown rapidly and is now represented in 120 points of sale in 12 countries, including the UK, UAE, Germany, Belgium, Poland, USA, Japan, etc.

"The Russian market is more conservative. Here they look not at fashion, but at brands. Forget about the brands, we don't put a logo on our models. Fashion is not a brand! These are people who wear comfortable and comfortable clothes and create images through which they express their self.

Dimitris Foundos, YellowSub export manager

The company Bimbavera is making great efforts to promote YellowSub in Russia in order to earn customer loyalty to a brand new on the market that has not yet become as popular as Italian brands. The result is not long in coming: the first sales of YellowSub were excellent.

"We regularly receive calls from customers from different cities asking which stores of our partners can buy this brand".

Maria Miloserdova, brand manager of the showroom «Bimbavera»

The advantage of Bimbavera is the work in the segments "medium" and "medium plus", these segments of the children's clothing market are the most active today.