"Yarmina": we sew as for ourselves

Globalization and Internet technologies have changed the fashion world beyond recognition in just thirty years: today they can draw a collection in Milan, sew it in Hanoi, and test it in Warsaw. At the same time, in the "medium" and "medium minus" segments, brands with their own design bureau can literally be counted on the fingers.

The fact that many brands often do not know in person not only their client, but even their own designer, outsourcing the development of collections, – history, of course, is modern, but very ambiguous. Yes, it seems to be very convenient: to design and sew "online", sometimes without seeing samples. However, over time, the brand begins to have inevitable problems: customers are not pleased with the fabrics, the fit, the accessories are inconveniently sewn in. In YARMINA we found the only right solution for such a situation – our own design bureau, constant testing of samples and working with customer reviews.

The design bureau of the company not only creates collections and develops an assortment of models of the season, but also closely examines the market and customer requests. In addition, YARMINA does not trust the purchase of fabrics and sketches to outsiders and is as attentive as anyone to the work of the experimental workshop. Today, such an approach in the fashion industry, unfortunately, has become a piece story: few people turn off "signal" copies, and even more so tests them on invited models. The models of the brand YARMINA , thanks to a unique approach to the development of patterns, are suitable for different types of figures, from the standard size range to plus size. Of course, the same dress cannot look the same in size 42 and 56, and it is the tests that allow the designer and the designer to make adjustments promptly.

As a rule, in YARMINA it is proposed to take experimental models home in order to then compile the most detailed reviews. Women's clothing is a delicate matter. Are the hanging ribbons on the skirt convenient? Zipper on trousers? Loops on the coat? Is the lining fabric and belt good? And the main fabric? Only when the model passes the "battle check" with different clients, is finalized in the design bureau and becomes almost perfect, it goes into production.

The production itself is a separate conversation: immediately before the choice, the company's specialists tested more than one factory. As a result, the production of YARMINA meets the highest requirements: Gerber cutting complexes, Japanese sewing machines, constant quality control of fabrics and the final product. In addition, the company, one of the few in Russia, has a practice of regular "control visits" to production so that managers personally track the quality of tailoring and communicate with seamstresses.

The communication of design bureau specialists with clients does not stop even after the purchase: you can leave your feedback and wishes in the online store at any time of the day or week.

Photo: YARMINA