YARMINA: portrait in the interior

Back in the XIX- early XX century, every milliner or atelier could say: this is my client, but this is definitely not mine. It was not so much the rigidity of class society, but the relative stability (before the First World War) of the "good old world" with all its dress codes prescribed to the hairpins in the hairstyle. Sewing for this world, observing the simple rules of the game, was not easy at times, but accessible and pleasant, and even the revolutionary fashion designers of the beginning of the XX century knew that no one would think of coming to the opera in what the visit was given in the morning, – during the day the client would change clothes more than once.

Hubert de Givenchy will later say that Dior's New Look was written by the fates of women who survived two wars, were left without husbands and forced to go to work. In this world, of course, the dress code was still preserved, and not only in high society: everyone still knew that wearing a low-cut dress in the morning was a bad thing, and no one allowed themselves to come to the theater in the evening in jeans that conquered the world in the second half of the XX century. Why, back in the 90s, the audience of Moscow and St. Petersburg theaters, who got there without a car, carried shoes with them.

However, the world has changed so much that within one day a resident of a big city may find herself in different cities and countries and she simply will not have time to change clothes. That is why she is constantly searching for clothes that meet the concept of "strong"both in the feast and in the world. In such a convenient morning on the plane, at lunch it will be appropriate to appear at a business meeting, and in the evening, adding, for example, a neckerchief or stole, at the reception.

For such clients, a company with a 20-year history YARMINA has good news: all this is possible. And at the same time, it is not necessary to spend a fortune on a universal wardrobe. The designers of the brand say that they create clothes for all women who dream of being beautiful and elegantly dressed at any time of the day: business style for the office, casual for a walk on a day off.

A wide range of sizes (which has become a rarity on the market today, especially large sizes), ideal patterns, high-quality fabrics and accessories, as well as our own factory production help to offer things in which in every sense you want to live.

At YARMINA, they also know firsthand how important it is that the client's wardrobe consists of things that combine with each other as easily as possible. This is not only cost optimization, but also getting rid of shoppers living in the frenzied rhythm of the metropolis from making another decision. No more annoying question: "What to wear?"From the closet, which has clothes from YARMINA, you can wear everything!

In addition, the brand has excellent feedback: in the online store you can not only buy your favorite women's clothing, but also leave a detailed review. Each response is reviewed by designers, designers and seamstresses, after which appropriate adjustments are made to the models. It is not for nothing that in YARMINA they say that the portrait of their client is written by the clients themselves.

Photo: YARMINA