Mishenki and pupsiki, or 123 prejudices

Children's clothing is the most grateful of all clothing segments. Investors in search of projects for profitable investments always single out companies engaged in the children's segment. Yes, the end user himself is not financially well-off yet, but most often adults spare neither money nor effort for the flowers of life. Especially for children under 7 years old. In addition, children are constantly growing up and growing out of old things. This guarantees stable demand.

Let's try to imagine the manufacturer of ideal children's clothing, what it should be, and in parallel we will try to debunk some myths of the children's clothing market.

Myth one: choose with the heart

There is an opinion that children's clothing is often bought by the end user spontaneously. Mom came for diapers, and here they are dream sliders, with bows and ruffles. And it started… Did you believe it? But in vain. Of course, there are such facts in the total mass of purchases of children's clothing, but they are extremely rare, within the mathematical margin of error. Modern parents and grandmothers are concerned not only with aesthetics, but also with quality, as well as the place of production.

Previously, in the conditions of a catastrophic lack of choice, everything was swept off the shelves. Today, when the commodity shortage has sunk into the past, the buyer reads the label very carefully, follows the research of Roskachestvo and wants to be sure that he is buying a real and high-quality product at a reasonable price. Especially when it comes to goods for children.

Children's clothing, produced under The hip! brand, fully meets the requirements of the most demanding customers. All models are sewn from high-quality fabrics using high-quality German accessories. Placing orders at Russian factories allows brand representatives to carry out double quality control, which almost completely eliminates the appearance of defective products. Entrance control when receiving products to the warehouse is guaranteed to exclude the ingress of defective kits at retail.

Do you want customers to come back to you again and again? Replenish the assortment matrix of your store with The hip brand clothing! and you will often see familiar faces of responsible parents and loving grandmothers among your customers.

Photo: The hip!