MODRESS: philosophy and global changes in fashion

The global fashion industry is rapidly changing, adapting to new consumer demands. Modern trends dictate not only the style, but also the philosophy of brands. Today, fashion is not just clothes, but a reflection of a worldview, values, and lifestyle. MODRESS, as a progressive brand in the plus-size category, actively follows key global trends, offering clothes that meet the most pressing needs.

Conscious consumption and rejection of fast fashion

One of the main trends of recent years is a departure from fast fashion and the transition to conscious consumption. More and more consumers are choosing quality over quantity, paying attention to the durability and versatility of things. MODRESS is fully consistent with this trend.:

• The brand uses premium natural fabrics to ensure the durability of the products.

• Each collection is created with versatility in mind — things can be easily combined and create self-sufficient images.

• Instead of an endless race for trends, MODRESS offers classic but relevant silhouettes that remain in demand for many years.

• Inclusivity and diversity. The fashion world has finally begun to recognize that beauty can be different. The trend towards inclusivity has changed the perception of the female body, and today more and more brands are focusing on real women rather than standardized model parameters.

MODRESS initially builds its concept on the fact that every woman is unique. Brand takes into account the features of plus-size figures, offering:

• A variety of sizes (from 48 to 72).

• The cut is adapted to different parameters of height and silhouette (165-185 cm).

• Clothes that emphasize dignity rather than hide the figure.

• MODRESS works for women who want to feel confident and beautiful, regardless of the numbers on the tag.

Comfortable elegance

The MODRESS woman doesn't want to choose between beauty and comfort — she gets both.

• Clean lines and minimalistic design, which allows you to adapt clothes to any style.

• Comfort-oriented cut, without overloaded details.

• A neutral palette of shades that remains relevant in any season.

• The brand creates capsule collections that make it easy to adapt images to an individual style. Things are easily combined with each other, allowing clients to experiment and find their own style.

• The perfect fit for every size makes the clothes truly personalized.

MODRESS is a brand that speaks the same language with women.

For wholesale purchase of clothing collections from the brand MODRESSregister on the Fashion magazin b2b marketplace and send orders inside your personal account.