Marc Aurel: An eagle's eye on fashion
The eagle is rightly called the royal bird, so clothing with the Marc Aurel logo emphasizes the status and dignity of its owner. Offering style solutions to its customers, Marc Aurel strives to move away from clear attributes of a particular style to "individual combinatorics" so that not a woman is a hostage of fashionable style, but clothes reveal the inner world of a woman.
This philosophy was incorporated into the brand's genotype back in the early 70s of the last century by its founder Reinhold Richter. In the wake of the growth of the consumer market, the company managed to combine Italian inspiration in design with German quality and practicality in production, which very quickly led the brand to success and clear recognition in the European market. Today Marc Aurelcontinues to develop a successful strategy of originality with dignity.
For example, the leather jacket, which everyone used to consider an attribute of the gloomy rock-grunge style, designers Marc Aurel suggests making it blue and romantic, adding comfort to it due to textured cotton fabric. And the traditional drawing of the English aristocracy «dog's fang», also called «crow's foot», Marc Aurel made crazy pink and applied to a hippie shirt with long tails, which carelessly «fluttered » from the classic fitted single-breasted the jacket. And there are a lot of such extraordinary solutions offered in every collection. There are especially a lot of such trendy highlights in the new spring-summer 2020 collection, shown on pre-order during the Gallery exhibition in the German fashion capital Dusseldorf.
The combinatorics of clothing Marc Aurel allows a woman to easily change images. For example, a bright pink jacket,a classic white blouse and straight trousers are a comfortable office set. We change the blouse to a more frivolous one, and the trousers to jeans, and the image of the businesswoman disappears, returning the heroine of club parties to the world.And, say, an orange leather jacket combined with a chiffon dress will give a fan of the brand the image of a romantic grunge lady.
Marc Aurel clothing models are individual, bold and innovative. The company's specialists do not want their clients to be branded, so they build their work so that every woman can express her individuality. Each style Marc Aurel is designed for her personally and only for her!
Everyone knows the eagle's farsightedness, which clearly sees all the smallest details. So Marc Aurel pays special attention to details and accessories in his products: unusual stripes on the inside of trousers, high-quality metal zippers, original stripes on jackets... Often they are the ones who distinguish the bridge segment clothing from the average fast fashion segment.
If we turn to the color scheme, then everything is both difficult and simple at the same time. There is an opinion that of all living beings, only an eagle can look directly at the sun - the source of energy for all things. The white sunbeam is decomposed into a full color spectrum, so in the stores Marc Aurel you can find all the variety of colors and stylistic solutions that will attract different groups of customers.
Lovers of contrasts can be offered a traditional black and white color scheme or an original tandem of khaki and coral. Romantic natures in the shops of Marc Aurel will admire a purple dress made of translucent chiffon with original flowing fairy sleeves or a "blooming" sundress with thin straps with multi-level flounces. Connoisseurs of casual style will appreciate a set of white natural cotton with contrasting edging and stitching on the jacket. Freedom of movement will be given by a set of flared plaid trousers and a trapeze top in a gray-purple scale. Disco style lovers will definitely direct their gaze to the shimmering neon lights of jeans with a metallic effect. And connoisseurs of biker grunge will stop their eyes on a blue leather jacket twinkling with stars, favorably emphasizing the figure and attracting attention to its owner. For relaxation, bright blue sweatpants made of innovative breathable lycra or linen pink trousers with comfortable cuffs at the bottom and original zippered pockets are suitable.
Or maybe the customer wants to feel like a wild cat from the African jungle? Or a hippie girl in bright Paisley patterns? In the collections of the brand, everyone will find what they need.
We invite you to order a new collectionfrom July 17 to 23, 2019 at the address: Dusseldorf,Derendorfer Allee, 12Halle 30, entrance To, 5th floor.
The second stage of the custom session will take place during the exhibition CPM in Moscow from 3 to 6 September 2019
Become the first – get the best deadlines and the best opportunities!
Book a visit to the Marc Aurel showroom
Author: Maria Ramzina
Photo: Marc Aurel