"Parade" of Italian brands from Luxe Retail
Over the past two weeks, a number of stores of popular foreign brands have opened in Novorossiysk. Now several new brands of adult and children's clothing, accessories and shoes from Italy are presented in the city. The shops Antony Morato, Miss Sixty, Metro Discount and Replay have opened their doors to the citizens. The first three boutiques appeared in the city for the first time, and Replay resumed work after repairs.The partner of the listed brands in creating their IT infrastructure was the Russian companyLuxe Retail, a leading supplier of information technologies for trade.
The brand Antony Morato relies on collections of various men's clothing, from vests and shirts to jeans and jackets, in which excellent quality is combined with affordable prices. Miss Sixty – a brand of women's clothing, shoes and accessories, whose business card is denim trimmed with a special technology. Replay – the most popular youth brand in Italy. It is distinguished by a creative style, high-quality material and versatility, which reflects the trend for layering and the possibility of combining clothes, which is so popular with young people. Metro Discount makes luxury brand products more affordable by offering customers to purchase clothes, shoes and accessories of different brands at very pleasant prices.
The new boutiques are managed by Metro Fashion Group – a chain of multi-brand stores with a long history. The company is based in Krasnodar and today is actively developing its retail network in the southern regions of Russia. The company's brand portfolio also includes Fracomina, Kocca, Ochirly, Trendiano and other fashion brands.
The company Luxe Retail has been engaged in the development of IT infrastructure for a long time Metro Fashion Group. The boutiques and the management company use the commodity accounting system TradeX and the cash register program POSX. In the near future Metro Fashion Group The inclusion in this infrastructure of the loyalty program Bonus, also developed by Luxe Retail and aimed at building trusting relationships with customers.
Comments Lyubov Rybakova, CEO of Luxe Retail: "I am glad that new stores are opening in the regions, and I fully support the desire of the fashion business to develop not only in the capital and individual large cities and expand its geography further. Often regions are not spoiled by the presence of well-known Western brands. It's nice that thanks to our cooperation with Metro Fashion Group, residents of the South of Russia have new opportunities to dress with taste, look stylish, please themselves and their loved ones with bright images created by internationally recognized designers.
Photo: Antony Morato, Replay