New VASSA&Co Store
A new boutique of VASSA&Co has opened in Moscow, where women's and men's collections designed by the designer will be presented.Vassa is a bright and unique fashion star of prêt-à-porter.
In 2000, VASSA&Co became the first industrial brand of designer clothing in Russia. The designer's original ideas were offered to the general public thanks to the creation of his own production base in Moscow and the development of a branded retail network. Today, more than 30 brand stores are already operating in our country, and a new boutique has been opened in the capital's shopping center «Kuntsevo Plaza».
Laconic and elegant style from Vassa is chosen by Russian and foreign celebrities, including Ivanka Trump, Renata Litvinova, Diana Arbenina, Elena Letuchaya, Yana Churikova, Yulia Baranovskaya and many others.
For many years, the partner of VASSA&Co in the field of high technology remains the company Luxe Retail. The brand pays considerable attention not only to the style and quality of its collections, but also to the high level of customer service. The launch of a new boutique in Moscow was accompanied by its connection to the TradeX inventory tracking system, the POSX cash register program and the Luxe CRM customer interaction system. In the near future, the brand plans to introduce a loyalty program Bonus.
Comments Lyubov Rybakova, CEO of Luxe Retail: "The style of VASSA&Co I consider the perfection of conciseness when a memorable image is created thanks to a clearly built minimalist concept. Collections Vassas are attractive by the absence of pretentious luxury, simple features and forms are used, but every detail is thought out, which gives rise to natural luxury. At the same time, the designer's ideas are supported by the well-established quality of Russian production. And we help the brand with our trading systems, which are equally thought out to the smallest detail, do not require significant acquisition and support costs and at the same time completely cover the retailer's business. The perfection of style is supported by the perfection of technology, which is why we have been with VASSA&Co for more than 15 years and are happy to help each new success of the brand.
The IT infrastructure of VASSA&Co is clearly thought out and provides for the most urgent problems for retailers.
The commodity accounting system TradeX provides price management, the movement of the assortment between the warehouse and stores, settlements with suppliers. The cash register program POSX supports sales and customer service at the cash registers, and the purchase data is transferred from the cash register program to the trade management system in both online and offline modes. This means that the cash registers of stores work non-stop even in the event of an Internet outage and loss of communication with the office of the management company. In such cases, the POSX program accumulates statistics of cash transactions and transmits it to the TradeX system immediately after the connection is restored.
The system of interaction with buyers Luxe CRM is aimed at comprehensive coverage of the relations of a trading company with its customers. This is a single center that accumulates all information about customers (personal data, preferences, purchase history, etc.) and about all actions in relation to them, starting with planning marketing campaigns and ending with the implementation of promotions and subsequent analysis of their effectiveness.
The loyalty program Bonus, which is being prepared for launch in the chain of stores VASSA&Co, is aimed at attracting and retaining customers, encouraging customers to visit stores and make new purchases. Registration of loyalty cards, and in the process of using them, the calculation, accumulation, deduction of points and discounts is carried out in real time, which is convenient for sellers and buyers. And the retailer's management can quickly analyze purchases with different types of cards and specified conditions. In conditions of intense competition in the market, the Bonus program helps trading companies build trusting relationships with customers, form a pool of regular customers, and increase sales.
Luxe Retail also provides the brand VASSA&Co with equipment supply services and technical support for the entire created IT infrastructure.
Photo: Luxe Retail press service