Christian Dior opened with Luxe Retail

The grand opening of the largest and most modern Christian Dior store in Russia took place in St. Petersburg.

The guests of the event were many famous people, including the music producerYana Rudkovskaya, prima ballerina of the Mariinsky TheaterDiana Vishneva, fashion model Elena Perminova, businesswomanPolina Kitsenko, actressSvetlana Ustinova.

The flagship boutique of Christian Dior has moved to a new address, opening its doors in the heart of St. Petersburg on Nevsky Prospekt, 113. The architectural style of the new store with a total area of 283 square meters was designed by the designerBy Peter Marino and inspired by the image of the brand's Paris boutique. Inside  numerous mannequins, racks with new accessories, areas of shoes and bags  from the legendary Lady Dior to the trendy J’Adior.

To automate trading in the boutique, the software developed by the company"Luxe Retail   trade management system"TradeX and the cash register program"POSX" was installed. The choice in their favor was based on the industry specialization for fashion retail and the company's extensive experience of successful implementations.Luxe Retail.

< span style="font-size: 12px;">Photo: Luxe Retail