Fashion Production Plus is a new company for the production and sale of designer clothing for overweight and tall women.
The company's motto is: "We know what you want to wear!»
The basic rule:do not repeat and release collections in limited batches.
The company Fashion Production Plus is distinguished by a tremulous approach to the features of full figures and an understanding of the desire of any woman to be fashionable. In the near future, the entire range of clothing of the 2nd and 3rd layers will appear in the assortment, from blouses to coats.
The main brand of the company isLera Samaryanova,which is named after its creator.
Lera has seen from personal experience how difficult it is to find decent clothes for every day for large and tall women. In the mid-80s, she started with sewing for herself and her friends, and in 1989, on the wave of the cooperative movement that swept the whole country, she opened her first own workshop. Then her collections were sold in central department stores in Moscow. Unfortunately, the goods of Chinese and Turkish production that flooded in the early 90s forced the designer to decide to close production.
In 2007, after working in other industries, Lera opened an advertising agency Fashion Production, where in cooperation with such popular portals as lookatme, be-in, 4shopping, adensya, they created a large pool of resources in demand among leading brands and stores selling fashionable clothes in Russia. The company was an information partner of fashion weeks and major exhibitions (CPM, Tekstillegprom). It was there that the decision was made to start sewing clothes for overweight women, until recently deprived of the attention of the light industry.
Fashion Production has opened an eponymous online store selling bags and shoes, and a magazine Shop Desantwith cross-posting in all popular social networks.
Having tried out ways to attract customers from social networks, the company has expanded the scope of services offered to customers, supplementing it with PR campaigns. Groups were created in the networks, which were led by journalists who publish news and communicate with participants.
In 2016, after a break for family reasons, the owner of the brand, Lera, returned to business and found that during this time the area of advertising on the Internet had suffered significantly. First of all, the budgets of clothing and shoe stores were cut. It was this reason and the shortage of previously available brands, due to the rapid growth of the exchange rate, that made her think about the release of her clothing line.