IVANOVA brand with SS 2020 collection in Moscow
September3-6 as part of the Designer Pool program at CPM Collection Premiere Moscow, the brand IVANOVA will present the collection SS 2020.
The collection is intended for mature and active men and women aged 25 and older, with established taste and perception of their individuality. A democratic mass market with simple forms and not very serious attitude to the cut and quality of fabrics is simply not able to meet their needs. These are people who participate in changing the world around them and change themselves, they are ready to give money exclusively for the price-quality ratio that is understandable to them and read by others when evaluating the visual status.
The collection uses cotton, mixed and viscose fabrics, denim, knitted fabric, lace fragments. The combination of different textures in a single color scheme, or the juxtaposition of drawings become an additional link of the collection. Voluminous silhouettes are not only opposed to adjacent ones, but also combined in various variations.The men's theme of the collection IVANOVA continues the designer's line with the actor Maxim Averin.
The story of the collaboration of designer Yulia Ivanova and actor Maxim Averin began with the appearance of the men's line of the brand IVANOVA, the ideological inspiration for which was the actor himself.The defining lifestyle factor for an actor is freedom in everything - in creativity, self-expression and, of course, appearance. The actor and designer convey to the consumer through clothes the mood of freshness, freedom and enjoyment of life.
The models of the collection are reinterpreted by the designer of the brand IVANOVA, Yulia Ivanova, ideas and concepts of Maxim Averin regarding fashion, comfort and the applicability of trends in life situations.
The brand's collection will be shown on September 3, 4, 5 as part of the DESIGNER POOL show.You will be able to get acquainted with the collection and presentation materials at stand A28.
Source: IVANOVA
Photo: IVANOVA