CAPSULA spring 2017

In 2016, after the shows of the brand IVANOVA in the framework of the 31 and 32 seasons MERCEDES BENZ FASHION WEEK Russia, a major Russian manufacturer of women's clothingENDEA and designer Yulia Ivanova we joined forces to create a capsule collection spring-summer 2017. The initiator of the collaboration was the ENDEA company.

ENDEA – a commercially successful Russian brand, which, along with high key performance indicators of its stores, has high quality products. 

 

"We always closely monitor the shows of Russian designers at fashion weeks, as our company produces garments that are combined with each other, designed taking into account the latest fashion trends and it is very important for us to be aware of the latest trends. Watching the shows of the IVANOVA brand, I have repeatedly noted for myself how successfully Yulia manages to combine elements of various styles, for versatility and comfort, While every stitch is verified and the designer's handwriting is visible behind each piece of clothing. For the release of the seasonal collection, this time we decided to attract an established independent designer with an already well-known name in the professional environment.

Svetlana Vasekho, General Director of TM Endea

The collaboration of a Russian designer and a Russian trademark indicates healthy market trends when a designer and a major Russian manufacturer find a common language. The target audience of the CAPSULA collection developed by the IVANOVA brand is business women who appreciate style, convenience, quality and comfort, as well as a wide group of women who are constantly striving to find a unique product that reflects their individuality and status. 

 

 «My ten-year work has taken my brand to a new level. I had previously received similar offers of cooperation, but as I got to know the company better, I realized that we had few points of contact. In the case of ENDEA, everything happened the other way around. We have quite a lot in common. We love natural fabrics, are attentive to the quality of products, the concept of cut and the treatment of color. In my opinion, today's audience of fashion brands requires quite comfortable things that are appropriate in any life situation at an adequate price. For me, this collaboration is quite an interesting experience: no one restricted my freedom of creativity, but the capsule was created at the junction of two brands, and, of course, it is necessary to take into account and observe the principles of the partner.

Yulia Ivanova