IVANOVA base – versatility, simplicity, mood

In the modern world, fashion trends change every season, offering a wide choice for "packaging" your own personality. The lifestyle of big cities offers a modern woman a simultaneous stay in different statuses and functions. At the same time, there are not so many basic elements of a women's wardrobe that could be combined with each other in a large number of variants, making up actual images for any life situation.

The basic line of the brand IVANOVA – IVANOVA base suggests returning to universal simple things that can give any image the right mood. The designer Yulia Ivanova was the first in the brand's base line to present three versions of the classic white shirt.

The theme of the men's suit is constantly used in the collections of IVANOVA – these are elements of the cut of a tailcoat, tuxedo, men's shirt. For a brand designer, this is not only fashion trends, but a coordinate system: a combination of feminine and masculine principles that make a real woman both more defenseless and stronger at the same time.

 

"I really suggest women to look into men's wardrobe more often and not only to check how relevant it is to the time, but also in order to update their own. We all remember the history of the fashion revolution that the legendary Coco Chanel made in the late 20s, suggesting that women use wide trousers and turn-down collars in their everyday wardrobe; Yves Saint Laurent, who gave a woman freedom and power with his variation of the tuxedo vision in the women's wardrobe.

Yulia Ivanova.

Indeed, it is difficult to imagine a modern basic women's wardrobe without this universal thing. The brand IVANOVA offers three variants of the cut of a white shirt, all of them differ in preserving the elements of a classic men's shirt: a strict cut, a long sleeve, an even shoulder line, cuffs with buttons, a classic rigid turn-down collar. The basis of the line is a semi-fitting silhouette model with a different bottom line.

 

"A white shirt can be safely compared with a blank canvas. This is an opportunity to create almost any image in style and create the perfect background for things that are complex in design. Therefore, I wanted to create concise models without unnecessary details that never go out of fashion and fit into any wardrobe.

Yulia Ivanova

 

They are harmoniously combined with trousers and skirts, perfectly fitting into the office dress code. But after all, the image of a modern girl can easily change depending on the situation at one time or another, from a business lady to a bright star of a party, the distance can be half a day: in the morning at work, in the evening with friends, and a classic white shirt fits deliciously into the world around the girl, becoming the basis for an evening outfit!

The undoubted signature – product of the line IVANOVA base a loose-fitting shirt, in a pronounced masculine style. IVANOVA suggests using it as a jacket –putting one shirt on top of another, a girl can give the image a somewhat rebellious mood and create a comfortable and bohemian «casual ».

All models are made of high-quality cotton fabric. Special comfort when wearing creates the content of elastane.

Photo by Galina Skorik

Models:

Miss Sochi 2016 Alesya Vasilevich

I vice miss Anastasia Tyutyunnikova

II vice miss Alina Kurilo