IVANOVA: Spring–Summer 2018 collection
In the past days, as part of theFashion Week in Moscow,designerYulia Ivanovasuccessfully demonstrated her spring/summer 2018 collection at one of the largest fashion venues for live performance of street musicians of the #MULERMANBAND collective.
The designer named the collection«L’AIRte». The beautiful sound hides not only a stylish, original and ironic image of the heroine of the collection, but also a certain mood and emotional charge of the streets of many cities and countries.
At the heart of any piece of clothing is hidden its own history, believesYulia Ivanova. Staying true to this vision of the creative process, the designer presented a collection with a story that offers to go on a sensual journey around the world and try to see, hear and learn it through feelings and emotions. Often those that are elusively in the air. According to Yulia, the collection turned out to be very "sensational", woven from emotions that defy analysis, moments of happiness that are experienced at a certain point in space. Therefore, the name of the collection is a collective image of a mobile, free air element that can change color and mood, give a feeling of flight and make our world more voluminous.
The mood of lightness and magic is reflected in the colors inherent in the sky and the air: shades of turquoise and blue, beige and white are compared with splashes of soft pink, deep blue or green tones. The emotional spectrum of materials is set not only by colors, but also by the choice of textures and their non-standard mixing. Combinations of cotton and linen fabrics with lace, new interesting textures arising from the comparison of dense and transparent materials, contrasts of volumes and colors played on the podium. The finishes used original details, handmade embroidery, prints – symbols of the magnolia, an incredibly beautiful and complex flower in its shape.
The musical mood of the show was created by the live performance of the band "strong"#MULERMANBAND"strong"professional street musicians who absorbed the energy of live performances and experienced the magic of direct contact with listeners. The collective is a member of the project ""Music in the subway" and has long been known to the Moscow public. According to the musicians, the goal of any creativity is to transfer an infinite energy charge, which absolutely coincided with the understanding of the creative process and the concept of the designer of the brandIVANOVA. Musicians #MULERMANBAND really managed to transfer the guests of the show to the reality of city streets, and Yulia Ivanova to demonstrate the collection in the prêt-a-porte format for young and free, those who do not follow fashion, but feel it, moving through the streets of any city in the world.
