IVANOVA brand at Mercedes-Benz Fashion Week Russia

The brand IVANOVA will present the new spring/summer 2018 collection at the show, which will be held as part of the Mercedes-Benz Fashion Week Russia on October 22.

At the heart of any piece of clothing is hidden its own history. Staying true to this vision of the creative process, Yulia Ivanova, the founder of the brand, presents the collection of the upcoming season«L'airte», which offers to go on a sensual journey around the world and try to see, hear and get to know them through feelings and emotions. Often those that are elusively in the air.

«L`AIRte» The name of the designer's collection is a collective image of a mobile free air element that can give a sense of harmony and flight, change color and mood, make the world wider and more voluminous.

Each set of clothes is unique, as our own discoveries and impressions during travel are unforgettable and unique. Whether it's getting to know a small cozy seaside town with its endless sea, sun and light, or a huge metropolis breathing its own special expanse, it's always a journey through art, creativity, history and the state of its space. The collection «L'airte»  represents the process of transformation of human feelings and ideas about natural beauty and urban aesthetics into fashion.

The musical mood of the show will be created by #MULERMANBAND – a unique team of professional street musicians who have absorbed the energy of live performances and experienced the magic of direct contact with listeners. They know for sure that the purpose of any creativity is the transfer of an infinite energy charge.