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IVANOVA A successfully developing brand of women's clothing and accessories, which has been producing seasonal collections of high-quality and concise models for more than 10 years.
The founder and designer of the brand is Yulia Ivanova.
Yulia Ivanova is a fashion designer, academician of the National Academy of Fashion Industry, member of the Union of Designers of Russia, member of the Fashion Industry Committee of the Russian Union of Textile and Light Industry Entrepreneurs, director of many fashion projects and associate professor of the Department of "Theory and Practice of Design" of the Sochi Institute of Fashion, Business and Law.
Clothing under the registered trademark «IVANOVA» has been produced since 2006.
Yulia Ivanova, as the founder and designer of the brand, develops demanded models in which she conceptualizes new trends in a creative way, experiments with shape, cut details and accessories. Fans of the brand note not only the current and original style, which makes the brand's clothes recognizable, but also the impeccable execution of models made of high-quality fabrics. The designer prefers natural fabrics: cotton, silk, viscose, wool and also widely uses knitwear made of natural or mixed fibers of fashionable shades. Developing its own production, IVANOVA successfully solves the problem of the ratio of a relatively average price to the level of high quality of products. The stylistic orientation of the brand can be called graphic utilitarian minimalism, as the designer attaches great importance to the comfort of clothing, relevance at a certain point in the living space, the possibility of combining and constantly adding relevant elements of timeless trends that fit well into any wardrobe. The brand philosophy is a continuation of the philosophy of the designer himself - with the established verified style, openness to new trends and ideas, constant search for perfect shapes and color solutions that favorably emphasize the individuality and elegance of the conceived images.
The brand's collections were successfully presented during the 31,32 and 33 seasons of Mercedes Benz Fashion Week Russia, highly appreciated by professionals and experts in the fashion industry. Items from the collection were presented in special applications of the L’OFFICIEL (The best collections of SS16 and the Best collections of FW 16\17).
At the moment, the brand produces both seasonal and basic collections; cooperates with large Russian factories.