subscribe to brand news 
home page | brand showcases | HARLER | news and reports | HARLER coat: on the way to one goal
01.10.2024 | Нина Конская

HARLER coat: on the way to one goal

Good afternoon, stylish and ambitious!

Today we want to tell you about a brand that not only creates unforgettable images, but also sets new standards of quality and creativity in the world of outerwear. Meet the HARLER brand — your ideal solution for updating your autumn wardrobe.

HARLER Features: Brand DNA

Each product is created with a corporate approach, where comfort, style and quality are inseparable. At the heart of everything is the use of only high—quality materials with a wool content of at least 50%, and often 70%. This choice allows you to create things that not only sit beautifully, but also serve for a long time.

The creative process

Each product is designed separately and carefully. The creation process includes a whole team of experienced designers whose goal is not just to follow trends, but to implement them meaningfully, adding a unique creative component to each product.

Target audience HARLER

HARLER buyers are individuals who know what they want and confidently go towards their goals. These are successful women from 25 to 45 years old.

The main client is a single—minded, self-realized woman with an above-average income living in a large city. She is confident in her goals, has a passion for life, values quality and is always up to date with fashion trends.

  • Active lifestyle: she actively develops herself, visits gyms, beauty salons, participates in training and appreciates high-quality products for self-care.
  • Social activity: she likes to spend time with loved ones in restaurants, often goes to shopping malls, and also orders clothes online.
  • Elegance and attention to detail: individuality and elegance in clothes are important to her, while she prefers a neoclassical style with elements of modernity.
  • Dynamic conservatism: despite the modern view of fashion, the brand's customers often prefer classic, proven clothing solutions that are combined with trendy accents.

Linings and innovations

The brand's team always keeps up with the times, introducing technological solutions such as high-quality linings into products that provide not only style, but also a high level of comfort and functionality.

HARLER is a brand for those who value relevance and creativity. These are clothes for confident women who strive for success and are not afraid to stand out from the crowd. These coats do not tolerate compromises — only the highest quality and attention to detail.

Together with HARLER we are moving towards the same goal — perfection in fashion and in life.

To buy wholesale clothing collections from the brand Harler register on the Fashion magazin b2b platform and send orders inside your personal account.