The Expert Council of the Generation NEXT contest selected the finalists
The international competition of young designers of the creative Youth Forum "Generation NEXT" accepted the 371st application for the spring finals in 2025. The members of the Expert Council of the competition selected 103 projects by voting for the final of the 2025 spring competition. Among them, according to the directions and nominations: "Graphic design": "Fashion graphics" – 20, "Photography" – 10, "Corporate identity" – 12 and "Polygraphy" – 2 projects; "Textiles": "Art-textile" – 17 and "Prom-textile" – 13 projects; "Costume": "Collection– - 17, "Prom-sample" – 5 and "Shoes and accessories" – 7 projects. The final of the competition and the Forum of Young Designers will be held on March 13-16, 2025 at the St. Petersburg Expoforum at the site of the Fashion Industry exhibition. The topic Of The Forum is "Integration". The organizers are preparing a round table with leading industry experts, exhibition participants, young designers and representatives of the field of specialized education to discuss the prospects for realizing the potential of young designers in the conditions of the domestic light industry.
371-and the application was submitted to the competition from 19 state and There are 2 private universities in Russia, 3 higher schools in Belarus, 5 colleges and technical schools in the Russian Federation, and a number of art schools and institutions of additional education. Geography of applications submitted, Russia: Saint Petersburg, Moscow, Barnaul, Gatchina, Ivanovo, Izhevsk, Kazan, Kirov, Krasnodar, Kursk, Nalchik, Nizhny Novgorod, Novosibirsk, Rostov-on-Don; Belarus: Minsk and Vitebsk.
"This time, judging by the experts ' estimates, there are no "excellent students" with the highest score, but many projects have received equally high marks," the artistic director of the project shared her impression Maya Kuznetsova. – Therefore, we will have to have a serious discussion and vote when choosing the winners. There are many university representatives among the leaders, including nonresident and foreign ones, who have not won prizes before. And it pleases! There are new participating educational institutions, which we are very happy about, because the NEXT Generation finals are becoming a meeting place for students and graduates of various universities and colleges in our country and the near abroad, and we have the opportunity to see the specifics and potential of different schools. Not only students, but also teachers come to us, this is very important for the exchange of experience and for professional development. This time, colleges are pleased with strong and creative work. Several finalists from last year presented good projects, and they are leading the way. That's great! So, first of all, the guys liked the contest and they want to come again. Secondly, during these six months they have become more professional, stronger and more expressive in their work, which may have been facilitated by our competition. I am sure that the finale will be interesting, strong and with its own intrigue. Come and watch ."
On March 13-16, 2025, Experts will meet in At the St. Petersburg Expoforum at the site of the Fashion Industry exhibition to create an exhibition stand for the Generation NEXT competition and participate in the Forum of Creative Youth dedicated to the theme "Integration". The organizers plan to hold round tables with leading industry experts, exhibition participants, young designers and representatives of the field of specialized education. They are designed to help form an overall picture of the development of the domestic fashion industry, establish contacts between young professionals and manufacturers, buyers and consumers. The organizer of the Forum at Farexpo consistently works to identify talented creative students and promising young designers to ensure the personnel reserve of the light industry, involve them in the professional environment and support them at the stage of building a career.
"The work of the Generation NEXT contest is very important for the Russian fashion industry. This competition is one of the few that pays great attention to the creation of fabrics, not just clothing models. ModaNews has been cooperating with the contest since 2013. Previously , online viewer voting was conducted on the ModaNews website. Now the entire competition is held online and only the finalists get the opportunity to be represented in the forum's showroom. "Generation next" at the site of the Fashion Industry exhibition. Since 2014 , Pantone® and our other friends have been partners in the contest," the head of the Next Generation competition tells about the history of the contest. Member of the Joint Editorial board of ModaNews and Fashion 24/7, member of the jury of the Admiralty Needle, MMKM, FollowTheFabrika and Generation NEXT contests, member of the Board of partners of the Exercises competition and the expert council of the Fashion competition Russian Fashion Award), expert of the exhibitions "Fashion Industry" and "Tekstillegprom", producer and editor of the book "Atelier. 100 questions and answers", editor of the electronic versions of the magazines Atelier, Susanna Moden and Chic: Sewing and Cutting, producer of the ModaNews YouTube channel Ilya Tikhonov. – The joint editorial board of ModaNews and Fashion 24/7 wishes all participants success. The strongest will win."
The international competition of young designers "Generation NEXT" was opened at Farexpo in 2009. Over the years, Generation NEXT has established itself as an independent and reputable project. The final is held in the format of a joint exhibition of projects by costume designers, textiles and graphics. The finalists include students and graduates from more than 20 major Russian universities., Colleges and other educational institutions in Russia and Belarus. The winners of the last session will present their projects and products in the showroom, which is organized for them by Farexpo. The winners of the spring session of the competition will receive prizes from the founder and partners.
Contest Partners: A. L. Stieglitz SPGHPA, S. G. Stroganov RGHPU, IVGPU, fashion.ru , moda.ru , fashion.RF, alfer.group, community.Russian Federation, contest.rf, riamoda.ru , modanews.ru , moda247.ru , profashion.ru , B2B Fashion magazin platform, Tekstillegprom exhibition, Pantone TM, Holofiber TM, Sverdlovsk Worsted Mill, Shuisky Calico KHBK, Print-a-Porter digital platform.
The organizer of the NEXT Generation Forum is VO Farexpo, Directorate of the International Textile and Light Industry Exhibition Industriya Mods".
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