Marketing research

FCG conducts marketing research of the fashion industry market. We sell ready-made studies, and also make customized ones specifically for the needs of the client.

Geography of activity – the entire territory of the Russian Federation.

Clients – corporate and private clients, representatives of Russian and international business.

Tools FCG has a full set of quantitative, qualitative and complex methods in its arsenal:

• questionnaire survey,
• interviewing,
• content analysis,
• expert survey,
• focus groups.

Our knowledge of the market and its segments as an integral system, the information accumulated over the years on the successful practices of leading players provide accurate guidelines for research activities, save time and money for our clients. Our research credo: accuracy of hypotheses, systematic analysis, practicality of results.

CONSTANT MONITORING OF THE MARKET

For 15 years we have been measuring the "temperature and pressure" of the market. Every quarter we release updates to our regular FCG report.THE RUSSIAN CLOTHING MARKET.

INDUSTRY KNOWLEDGE FROM THE INSIDE

We constantly conduct applied consulting projects and know the whole mechanism for planning, creating, distributing and promoting a fashionable product from the inside. We manage projects to optimize the operation of retail chains (up to 400 stores).We know all the key technologies for managing and planning retail business in the fashion industry.

PRACTICAL USE OF RESEARCH RESULTS

We base each of our marketing research on hypotheses, which lead to applied solutions for development strategies, marketing communications, assortment policy, pricing of retail companies.