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31.03.2025 | Нина Конская

LeShow Business Program

This season, the organizers of LeShow have invited the best experts in the fashion industry to conduct a unique program of business events that will be useful to offline store owners, founders of young brands and those who have been working in the industry for many years.

On April 28-29, at the Expocentre Fairgrounds Forum pavilion, we will discuss the most pressing topics: tools for growing offline sales in the current conditions in the fashion market, methods of promotion with a minimum budget, and unusual and affordable tools for increasing profits in real market conditions.

KIRA MONTH

  • Fashion designer with 10 years of experience
  • Fashion retail expert
  • Founder and owner of the brand KIRA MESYATS
  • Relaunched and helped build 20 clothing brands from scratch

April 28, 11:45-12:45 we invite everyone to a lecture on the topic:

"HOW CAN BRANDS ADJUST FROM MARKETPLACES, CHOOSE AN EFFECTIVE STRATEGY AND CREATE A LOYAL CUSTOMER BASE"

Kira The Month, an expert in the field of fashion retail, will tell you: 

  • What is the strategy of a clothing brand and how to determine the right direction for the development of your business;
  • What is the difference between retail and marketplace brands?
  • DNA, USP, philosophy, mission. What is it and why do you need it?
  • How to keep a customer with you, how to provide service to build a community of customers committed to your brand

NATALIA TIMAKOVA

  • Head of the TOROSTA Consulting Group
  • Head of the Solver Training Center, member of the Expert Council of the InEvo Institute
  • Certified Business TRIZ Practitioner (Level 3, IBTA)
  • Certified Facilitator of Strategic sessions (MBA, Prague)
  • Professional team Coach
  • B2B sales expert and practitioner

On April 28, 13:00 - 14:30 , an open master class will be held on the topic: "TRIZ TOOLS FOR OFFLINE GROWTH SALES".

Natalya Timakova, a practitioner and trainer in the application of the Theory of Inventive Problem Solving (TRIZ) in business will talk about TRIZ tools that help in a difficult situation to find non-obvious solutions with a minimum of costs.

The participants of the master class will be able to go all the way to solving the task on the case of an offline store and learn how to apply this method to achieve their business goals.

In the master class program:

  • How to set a task so that its solution really helps to achieve the goal
  • How to learn how to use available resources to minimize costs.
  • Which TRIZ tools will help you find the most effective ways to solve problematic situations
  • During the master class, students will be able to ask their questions to an expert, discuss the use of TRIZ tools using the example of their own business and learn how to see points of improvement.

EVELINA IVANOVA

Strategic branding expert at the Island of Freedom BRANDEXPERT agency

April 29, 11:00 a.m. - 12:00 p.m. Evelina Ivanovawill share her branding expertise in the fashion industry on the following topics:

  • Law enforcement naming
  • Corporate logo
  • Illegal use of fonts and images
  • Brand positioning strategy

This session will be especially useful for fashion industry professionals seeking to create a strong, successful and sustainable brand.

alexandra TARLOVSKAYA

  • The owner of a unique fashion coworking, sewing production and clothing brands Ovvio, Chto Nadet, The band
  • Founder of the Instyle Business Academy
  • Woman of the Year 2024 according to FB magazine
  • Expert of the Moscow Chamber of Commerce and Industry
  • Member of the Expert Council at the CIS Business Center for Economic Development
  • Resident of the Association of the Eurasian Art Union
  • Mentor of GBU “Small business of Moscow”

29 A seminar on "MARKETING IN FASHION" will be held on April 12:30-13:30.: how TO PROMOTE A BRAND WITHOUT A MILLION DOLLAR BUDGET"

What you will receive at the seminar:

  • Principles of omnichannel. How do I make the brand known? 
  • Effective promotion channels for small brands
  • Working tools for forming a USP to detach from competitors
  • How to use a marketplace as a platform for product advertising
  • Content Factory - how to reduce costs for bloggers?

JULIA KAPKOVA

  • EXPERT OF THE HIGHER SCHOOL OF ECONOMICS OF MOSCOW STATE UNIVERSITY
  • THE CANDIDATE IS ECONOMICAL. sciences'
  • BUSINESS COACH
  • DIRECTOR OF KAPKOVA-TRAINING
  • 15 years in the training business – Moscow Business School, Russian School of Management, HSE, BS RSPP

29 On April 14:00-16:00, a master class will be held on the topic: MASTERY OF INTERNAL AND EXTERNAL INTERNATIONAL CORPORATE NEGOTIATIONS ON THE FASHION MARKET.

Following the results of the master class, participants will learn how to:

  • Formulate your goals before starting negotiations on the fashion market
  • Evaluate features (red dots)partners who can influence the outcome of the negotiations
  • Develop a basic plan and additional scenarios for negotiations in the fashion market
  • Ask questions competently and answer questions from European and Eastern partners
  • Inspire fashion partners to make deals and colleagues to work productively together
  • Successfully manage conflicts in communication with clients and partners
  • Recognize the manipulative models of Western and Eastern partners and influence their transformation in the right way for YOUR business

We invite everyone who works in the fashion industry to attend the LeShow business program. Moscow. We are confident that you will successfully apply the acquired knowledge to your business.

For all industry professionals, admission is free upon prior online registration on the website