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20.01.2025 | Нина Конская

DREAMS BY CPM: A NEW STAGE OF DEVELOPMENT

International Exhibition of Underwear, Swimwear, Fitness, Home and Sleep Wear Industrydreams by CPMtogether with the largest industry business platform in Russia and Central AsiaCPM — Collection Premiere Moscowchanges format and registration and will be heldfrom 18 until February 21at the International Exhibition Center“Crocus Expo”, which is part of the largest trade and exhibition business cluster in the capital.

Traditionally, the dreams by CPM exhibition will showcase the lingerie & home segment of the fashion market to buyers of the upcoming season's collections from leading local and international brands representing Russia and Turkey, Italy, China and many other European and Asian countries. The site attracts attention with a wide range of product categories, design solutions and an up-to-date offer in various price categories. A new stage in the development of the project will be marked by deeper integration into the CPM exhibition. This step will help to increase the synergy of various product segments and the comfort of exploring the exhibition for buyers working with a multifunctional assortment – from home and casual to outerwear and sportswear.

In the autumn-winter 2025/26 season, more than 80 segment brands will present new products lingerie(underwear ),beach(swimwear and beach fashion),active( fitness and indoor clothing-sports),erotic(niche erotic underwear and accessories) andhome(clothing and accessories for home and sleep). The visitors of dreams by CPM will focus on such participants as NAMALDi (Turkey), LAPERiSSA (Turkey), OROBLU (Italy), LUNA (Greece), CYBERJAMMIES (Great Britain).

Reputable and influential experts will speak as part of the RFRF dreams dialogue business program. The focus of the new season's lecture hall will be on the growth of the lingerie industry, brands and retail. The three-day schedule will include streams on trends in the field of underwear and homewear, including a forecast of commercially successful categories for 2025, on the quality of finished products and production, including an analysis of popular mistakes in development and recommendations for the selection of contract manufacturing partners, as well as marketing and direct sales, including an analysis of effective promotion tools for young brands and life hacks for converting emotional customer engagement into real sales.

Follow the dreams news by CPM on the official website www.dreams-moscow.ru