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22.01.2024 | Roman Popov

The largest buying session starts at the CPM

On February 19, the largest exhibition of the fashion industry in Russia and Central Asia, CPM – Collection Premiere Moscow, will open in Moscow, marking the beginning of a new business season and collecting the largest selection of fashion brands at Expocentre Fairgrounds.

For more than 20 years, the seasonal event has been the largest platform in the country for the formation of pre-orders for collections of clothing and accessories for the coming season. In addition to presentations at the stands, dozens of companies organize fashion shows on the CPM fashion stage catwalk, and hundreds of experts and opinion leaders take part in the RFRF - Russian Fashion Retail Forum business forum at the exhibition site. From February 19 to 22, 2024 about 900 brands from Russia, Belarus, Kyrgyzstan, Turkey, Italy, Germany, China, Iran and more than 15 countries will present the collections of the autumn-winter 2024/25 season to retailers.

Along with casual, street, business and evening fashion, CPM will feature new brands of clothing for home, fitness and yoga, underwear and swimwear – in the space dreams by CPM, located in the Forum pavilion. Reflecting the vectors and dynamics of the market, the focus in this part of the exhibition will be on the active segment, whose manufacturers, along with fashion brands, will participate in the program of runway shows dreams selected show.

In addition, buyers will be able to attract the attention of small conceptual brands in the CPM brand corner section, among which Lena Popova, Vereteno, Julia Fom, STESHA, GAMELIA and others are represented. The debutants of the exhibition, invited to participate in the special project CPM designerpool – ÓNOMA:, ovrsƧ by JULIA MEDNIK (Belarus), MAZHARYN fashion (Belarus), grassbrand – will occupy the space of the lower gallery of Expocentre in front of Hall 2.4, which houses the main stage of the RFRF business program and the Press Center exhibitions.

The public talks of the Russian Fashion Retail Forum business forum will touch upon the topics of intra-industrial competition between retail formats of stores in shopping malls and department stores, marketplaces and wholesale, own offline and online retail, marketing and PR tools, merchandising and shopping support, traditional and digital sales tools and others. Also, within the framework of the meetup sessions, narrow-thematic meetings with a number of experts will take place – from business strategy consultants to trend analysts.

As part of the special CPM fashion stage program in Pavilion 8.3, for the first two days, guests of the exhibition will be able to visit dozens of catwalk shows, the schedule of which will be opened by the fashion show of the CHAPURIN brand, and on the third day an open lecture by the London TRENDSITE trend bureau, a large-scale master class of the Fashion Marketing Academy, a stylish show presentation by aroma stylists will take place on the site the COBA brand, as well as the final of the annual professional competition of young fashion designers PROfashion Masters.

In the space of the Forum pavilion there will be stands of participants of the CPM shop & retail solutions section dedicated to retail equipment and a wide variety of services for retail – from shop building to financial, legal and logical business support. Fashion brands from Europe – Italy, Germany, France, Greece and other countries - will be presented in the same exhibition hall.

In the new pavilion 3 buyers will be able to meet new suppliers from China, India and Iran; in three exhibition halls Pavilion 2 – with designer and factory brands from Russia and Belarus; in halls 8.1, 8.2 and 8.3 – with an up-to-date offer from Turkish manufacturers and brands.

Visitors to the exhibition will traditionally have the opportunity to get acquainted with leading educational institutions in the field of creative industries in the space of CPM school, learn about current vacancies and leave their own resume at the stand CPM fashion connect, get expert advice in the fields of strategies, marketing and sales from consulting agencies in the corners of Fashion Consulting Group, RAFI, Bee-Online, Fashion pumping and others.

You can follow the news of the exhibition on the official website:
cpm-moscow.com

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