RFRF BUSINESS FORUM AT CPM EXHIBITION
As part of the 40th anniversary exhibition, CPM - Collection Premiere Moscow will host one of Russia's largest business forums of the fashion industry, the RFRF – Russian Fashion Retail Forum.For the first time, its schedule will include immediately four streams and will unite 100 leading experts.
The opening of the forum program will take place on August 29 at 11:00 at the RFRF main stage in Pavilion 2.4 of the Expocentre.The starting strategic session “Fashion Market 2023” from Fashion Consulting Group will be held by the commercial director of the agency Anush Gasparyan with the participation of speakers from RBC Market Research, Sberanalytics and top officials of major retailers and clothing brands. The opening day will continue with a discussion on the state of retail in the men's segment of the fashion industry, moderated by Natalia Marova, project manager Retail.ru . At the end of the day, a conference dedicated to the adaptation of business to state regulation will be held with the participation of experts on product labeling and advertising, as well as the President of the RAFI Association Tatiana Belkevich as a moderator. For four days on the main stage of the Business Forum, experts will discuss the main trends of the spring-summer 2024 season, effective marketing tools, available opportunities in the field of business education and career development, the situation with marketplaces, as well as the real requests of buyers.
An important element of the Business Forum is the expert lecture hall of the underwear industry, beach fashion, home wear and fitness.RFRF dreams dialogue.Reviews from leading Fashion Consulting Group experts on assortment development, merchandising and customer service will be available to guests; lectures dedicated to creating a high-quality product and a successful brand from influencer Tatiana Koicheva, founder of the Rodasoleil brand Irina Rubinstein and Caterina Group expert Elena Elizarova; as well as practical workshops on SMM from Elena Kagirova, PR from Olga Steinberg and fashion shoots with size+ models from Elena Akukve.
The schedule of meetup sessionsRFRF meet-up will also be saturated in the new season:the first day is reserved for open lectures from Fashion Consulting Group on trends, communications and merchandising, the second for meetings with Ozon and Avito marketplaces, as well as a review of the most effective marketing tools from Irina and Sergey Pischuk from the Fashion Marketing Academy; and the final block on August 31 is devoted to trends in sales development - from the Fashion Magazin b2b platform team, work with sales staff - from the EAL-Group agency, as well as the formation of fashion collections for future seasons - from the French trend bureau Carlin Creative Trend Bureau.
The new stream of the Business Forum will be the RFRF fashion stage on August 31,, the schedule of which will include an open lecture from the London Trendsite trend bureau for the spring-summer 2024 season and a bright presentation from the aroma stylists of the Third Sense company and the COBA - The brand Coba Aroma Show. The culmination of the day will be a public talk by Marina Polkovnikova from VMC-Retail on visual merchandising, as well as an award ceremony for a specialized award in the design of retail spaces CPM shop & retail solutions awards 2023 with the participation of leading experts in shop building.
The key partners of the season will be: Fashion Consulting Group consulting company, RBC Market Research analytical Center, RAFI Association, Avito, Ozon, EAL Group, platforms Retail.ru and Fashion Magazin, the leading school of business education in the field of fashion Fashion Factory School, “Fashion pumping”, Academy of Fashion Marketing, New Retail Forum, Shopping Centers Russia, international trend agencies FashionSnoops, Trendsite, Carlin Creative Trend Bureau and creative agency Real Profit Group.
The program of the RFRF Business Forum is available on the official website
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