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10.07.2019 | Лидия Соколова

Choupette conquers Pitti Bimbo

This summer Choupette conquers Pitti Bimbo with the premiere presentation of new collections of the spring-summer 2020 season, which were exclusively presented to the press, buyers and guests of the exhibition.

The exhibition Pitti Bimbo was held in Florence, Fortezza da Basso, from 20 to 22 June 2019. Pitti Immagine Bimbo, is the main modern source of all the innovations of children's fashion: from innovative projects and research, to the latest ideas from world brands. The main innovation of the exhibition was the children's laboratory, where the stand of the brand Choupette is located in the section KidzFIZZ



Incredible feelings remain after being in the pavilions, which are filled with so much creativity and creativity. Initially, the exhibition was created to attract customers, exchange experience and conclude contracts, but now it has grown into something more. Fashion and festive mood reign here, and in addition to contracts, participants get great pleasure from the atmosphere and organization itself.



Shared her impressions Anastasia Vasilkova, Development Director of TM Choupette: "Fashion is always in motion and we try to keep up. Each released collection is created taking into account the latest trends of the season. Choupette has its own unique style and principles to which the brand is always faithful - convenience, quality and beauty. Our main task is to create clothes in which every child will feel as comfortable as possible, while expressing their individuality. Today, children grow up much faster and begin to understand fashion much earlier. It can be said that parents do not choose clothes for children, but children make their own choice. We want to instill good taste from an early age, and be on trend together with Choupette.


This season's event was attended by 4,000 buyers and fashion experts from all over the world. A total of 10,000 guests were able to feel the atmosphere and enjoy the collected talents. And more than 500 top brands presented their new collections.


Photo: Choupette