Choupette brand on Pitti Bimbo

On June 21, the international exhibition of children's fashion Pitti Bimbo started in Italy. TM Choupette was presented in a special zone KidzFIZZ, where the most creative brands from around the world gathered. This year, special attention at the exhibition was paid to the interaction of fashion and ecology.

Comments Anastasia Vasilkova, Development Director of TM Choupette: "Participation in an international exhibition of such a scale as Pitti Bimbo in Florence is very important for us. One of the most striking results of participation in the Pitti Bimbo 86 exhibition in January was acquaintance with a partner with whom we opened the Choupette branded corner in Dubai Mall. Participation in the exhibition not only helps to increase the awareness of our brand around the world, but also generally increases the level of Russian production of children's clothing. Communication with foreign colleagues, exchange of experience and receiving feedback from visitors of the exhibition help TM Choupette to improve every year.

The products of Choupette were also highly appreciated by foreign colleagues and visitors of the exhibition this time. Buyers from all over the world took the new SS-19 collections with great enthusiasm, noting the combination of excellent quality of things and their design, corresponding to world trends and standards. Already on the first day, the brand received a large number of pre-orders for the spring-summer 2019 season.

Before the Pitti Bimbo 87 exhibition, the brand Choupette held a fashion shoot of the new collections of the SS’19 season in the cozy streets of Florence. Passing by locals and tourists admired the clothes from Choupette and wondered where they could be purchased. The next fashion shootings in Italy are already planned. In July, a photo shoot of the new brutal collection "Street" for boys will take place in the urban city of Milan.

Photo: TM Choupette