Barbaras: new logo for better recognition

Polish manufacturer and wholesale supplier of hats and accessories BARBARAS announces a new minimalistic logo. This rebranding is not accidental. The need to refine the logo of BARBARAS under modern business conditions was due to the emergence of new family brands. They will be introduced into the company's assortment together with the main collection of the autumn/winter 2019/20 season, which can be bought in bulk soon.

The new logo will increase brand awareness. The large letters of the new BARBARAS logo seem to confirm the confidence, quality and practical nature of the brand. The logo developed by us, with a minimalist approach, is visually different from competing brands and can be used in all formats and sizes.

Adam Hanushkievich, artist, logo author

Before the start of the rebranding, surveys and studies of customer preferences, as well as the psychological comfort of the final audience were conducted at BARBARAS. It is no accident that the choice of the author's rendered font, where the dot in the first letter B is very carefully thought out, reflects the attention of BARBARAS to details in all products of the brand and unites all products under a single style, once again emphasizing careful care about the beauty and quality of products. Products with the new logo can be ordered in bulk, children's hats and accessories are presented in brand showcase.

Photo: BARBARAS