Forecasts and indicators of outerwear production in Russia.
The impact of foreign policy conflicts, sanctions from the West, as well as coronavirus on the economy and possible consequences is now being felt as much as possible by Russian fashion retail.
As for such an important part of it as outerwear, here we see growth since 2017, which will only increase now.
Yes, the total volume of the Russian fashion market will decrease in 2020 during the outbreak of the pandemic, but in 2022 manufacturers simply have no choice but to start working "rolling up their sleeves".
Also in the last 2 years, online shopping has become one of the main topics. According to FCG, fashion's online share occupies a quarter of the market. People buy clothes, shoes, accessories, perfumes, cosmetics with great pleasure. At the same time, the share of fashion online before the pandemic was small - 12% and by the end of 2021 has grown to 23%.
In the next five years, it is predicted that the share of online commerce will exceed 50% of the total retail turnover and will become the main sales channel.
Multi-channel sales is the main trend, which is actively used by brands placed on our platform "Fashion Magazin". From the brands of outerwear, one can distinguish the case of the Russian brand AVI.
«The brand should be represented in all channels, diversify the collection, spread the assortment across different online platforms. But today, unfortunately, very few people do it," notes Yulia Pantyushkina, head of the e-commerce division of Pierre Fabre Group.
AVI has a steady good influx of new customers, and this is particularly because the brand cares about being closer to its customers. On the platform "Fashion Magazin" there is a showcase with a catalog, as well as thematic articles about the brand itself, about its USP, DNA, technology and everything that now forms the basis of a competent wholesale. The articles describe in detail all the features and advantages of AVI products, explain why customers love these jackets, how to take care of them, how the work takes place in the company itself. And if a buyer comes to the showcase, he also reads these articles, in which he finds answers to possible questions.
Companies become transparent thanks to social networks, including "Fashion Magazin" talks about brands through all possible channels. And if we talk about outerwear, down jackets, jackets, then there was quite a lot of competition, but now with the departure of many brands from the market, you can build your sales very well.
For all questions concerning materials, fillers and care of AVI products, you can contact our managers, by registering in your personal account on the website.
A pre-order of the Autumn/Winter 2022/2023 collection is open on our website - the most relevant and popular models of the next season.
And if you want the best conditions - don't forget to say the code word "Fashion Magazin"!