The economic situation and the Russian manufacturer of down jackets AVI
In the light of recent events in the country, by the will of fate, Russian manufacturers come to the fore for many reasons.
Today we appeal to buyers with a recommendation to order products primarily of Russian brands. Firstly, their price will not rise due to the unstable exchange rate. And if the dollar continues to grow, things of Western brands will become less accessible to a wide Russian consumer.
For the Russian fashion market, this growth is likely to mean an increase in interest in all products, the price of which is set in rubles.
Retail analysts say that the growing crisis may cause a ripple effect that will generally reduce consumer sentiment around the world.
What will we sell best in 2022? Of course, these will be simpler products and mainly those that are the first necessity, the basic wardrobe. And what could be more basic for the Russian winter than a down jacket?
The AVI brand has firmly established itself on the market as one of the best manufacturers of down jackets. A distinctive feature of the brand is practicality and increased protection from wind and low temperatures, which is especially important for residents of Russia.
The main goal of the founders of the AVI brand is to create outerwear in which women will feel warm and comfortable.
Thanks to the wide size range (from 40 to 58 Russian size), it will not be difficult to find a suitable model.
All collections are made of materials that have undergone high-tech processing. Special attention is paid to the filler - this is the fluff of a white goose of the highest degree of purification and with a maximum elasticity coefficient of Fill Power 900. The content of down and feather in the products is 90/10: this ratio allows you to best preserve the structure of the filler and its thermal insulation properties.
The design of down jackets resembles a cocoon, and everyone knows that in difficult times the consumer chooses exactly the style that will allow him to "close" from the outside world. These are always more voluminous, multi-layered things.
A pre-order of the Autumn/Winter 2022/2023 collection is open on our website - the most relevant and popular models of the next season.
If you want the best conditions - don't forget to say the code word "Fashion Magazin"!