Dark blue. The main base color of AVI down jackets collections
Every year AVI collections grow in the number of products. It all started with 5-6 products, and today the brand already offers customers more than 30 models in one collection. 2 collections are released per year, one winter, the other spring. There are also very successful "repeats" when designers do restyling and offer customers successful models of past collections in the next season. When creating collections, both basic colors and fashionable shades of the season are used. The main base color of AVI is deep dark blue.
Dark blue is absolutely universal, it is one of the most popular colors: it leads in the top favorite among both men and women. But this is not his only advantage.
Blue is perceived as a calm and strong color. It calms the senses and reduces anxiety.
In fashion, the blue color has become established as respectable and solid. It belongs to the basic colors of the wardrobe along with the universal black, white, beige and gray. This is partly due to the fact that blue is not only practical and unmarked, but also goes well with other colors. These are both light shades: beige, any pastel colors, and many bright shades, such as mango, pink, purple.
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