Three secrets of selling women's outerwear wholesale
Today we will analyze the case of the brand "AVI", how it is possible to sell a collection of women's outerwear by pre-order, in the price segment "Medium+" will tell the head of the sales department "Ruscontract" Vladimir Vershkov.
Finished product for sales
I will try to explain the complex analytical solutions of our team and the brand management as concisely and simply as possible.
In the formation of a new collection of AVI and images of the new season, first of all, we rely on analytics. Analysis of previous sales and trends allows us to create balanced collections that are very easy for our distributors to sell to the end customer.
Three secrets of successful sales of the collection
The AVI collection consists of three logical parts:
The first part of the colleague is classics, bestsellers and sales hits, well-selling models in retail for several seasons. These models are modified, keeping fit and silhouettes, our designers and technologists add new design elements.
The second part of the collection is classic and basic models of business and urban style for daily use, models of large sizes.
The third part is progressive and innovative solutions, experimental models, non-standard cut and color solutions.
We experiment, test Trends, collect feedback, and of course meet the demand and introduce a more progressive and younger audience to our brand.
For example, this season we use stretch fabric in down jackets, they are very comfortable, down jackets stretch, perfectly fit the figure fitting the body, and most importantly, they are very easy to sell to the end customer.
Another innovation of the 2022 season was the exclusive Lake fabric, by the way, the same fabric is used by the Moncler brand. By adding our own unique colors, we have received a line of bright and unusual colors that have no analogues on the market.
Why is it profitable for distributors to sell AVI
Realizing that the success of our brand depends on the success and cold of our distributors, the team has developed a technological process and production with the ability to provide our wholesale customers with a very marginal product with high profitability.
The AVI brand is comparable in quality and style with European brands, while at a much more attractive price for Russian women, a wider audience can buy it.
The absence of logistics costs, purchase in euros, customs costs, shipping speed, special conditions and a personal system of discounts or payment delays, free delivery in Moscow or a transport company, an experienced personal manager, allows our partners to earn more with much smaller investments.
Why are new wholesalers coming
The presence of clear detailed planning allows us to exclude the overlap of product groups and the competition of our partners in one shopping center, city or region. We monitor pricing and retail prices.
We invest in global marketing and brand development, the AVI brand is recognized, we provide catalogs and other POS materials.
We managed to build a wide distribution network because we were focused on long-term cooperation and present to our partners the most demanded and high-quality products of the AVI brand, the full range of support and individual loyalty programs.