AVI – clothes that will become a second home
Looking at the brand name of the Russian company AVI, you can see in the central letter V the silhouette of a flying goose dissolving into the evening sky. This picture can be even more expressive, we only have to imagine the flight of these birds over the peaks of the Himalayas, shrouded in icy breath Everest. After all, every year, converging in a wedge-shaped flock, they fly over these mountains on their way to warm India from frost-bound Siberia. And all thanks to the amazing properties of goose plumage, which, while preserving the internal warmth with snowflakes of its down, allows the goose to rise so high into the sky, where the helicopter propeller no longer rotates, and the discharged air permeates the 60-degree frost. Therefore, it is no coincidence that AVI in collaboration with beautiful Norwegian and Italian designers has created a line of outerwear for women that protects them from the cold of the outside world with a feather and down of a white goose.
This light, giving gentle warmth, crystal clear fluff with a coefficient of elasticity (Fill Power) 900, presented in an ideal proportion of 90% fluff and 10% feather, having passed successively through the furnace of cleaning four different technological processesand, is today the best filler in the world. Note that, for example, in Europe, fluff cleaning is carried out in no more than two ways and. So it should not be surprising that, having dressed in a down jacket of the Russian manufacturer AVI −, you will feel comfortable throughout the Russian winter, which, as you know, originates in the dark schedule of November and ends with violent winds and blizzards in March. At times, you may even have the feeling that you are not walking down the street under the raids of a blizzard, but are in a country house, looking out the window at the raging nature, and the blazing fire in the fireplace carries a life-giving warmth towards you.
This is the very Koselig the philosophy of the Norwegians, which helps to discover the joy of being during a long winter existence. Like what the Danes call "hugge" and what is understood as the ability to find happiness through an artfully created atmosphere of warmth and comfort. This Scandinavian «hugge», so easily rhyming with our word «blizzard», in which the noise of the wind-disturbed snow is already heard, is extremely opposed to it in meaning and action. But to feel "hugge", to really touch it, it's not enough to enjoy a spicy latte, wrap yourself in a fluffy blanket, light candles and gather in a circle of people closest to you. This also implies the presence in your wardrobe of that warm and cozy outerwear in which you are not afraid of any whims of nature. And such clothes, which will become your second home during the long winter, are made byAVI.
Text: Maria Vorobyova
Photo: AVI