The beginning of all beginnings

When a team of like-minded people gathers who clearly know what they want to achieve, success is guaranteed. Especially when each participant in the process is passionate about a common idea and contributes to the creation of stylish clothes, embodying the dream of the cities of the future, where beautiful people walk the streets in a variety of, but always elegant suits. It was such a team that came up with the young dynamically developing brand Come Prima, which we will talk about with its founder and CEO Elena Khotenko.

 

Elena Khotenko,
founder of the Come Prima brand and CEO of the company

 

Elena, tell us what products and for whom do you produce?

 

I wanted to say that we produce women's coats and raincoats, but I understand that our products cannot be described in such simple words. After all, our heroine is a confident and ambitious resident of the metropolis, who is aware of all fashion trends and is not afraid to experiment, but does not ignore comfort and appreciates quality. It turns out that we don't just sew coats. We offer a new lifestyle that carries the energy of creation and confidence in the future.

 

– How did the brand name appear?

 

– Translated from Italian, Come Prima means «still» or «as in the beginning». Initially, our goal was to create a brand that would be loved by customers at first sight and would become the love of their whole life. And since we ourselves are in love with our heroine, it turns out that our feelings are mutual. We do everything not to disappoint our fans, we change together with them, opening up new opportunities in creating images, each time making them fall in love with our brand anew, as for the first time. As a result, all our ideas have come true, and the brand name speaks for itself.

 

Tell us about the new collection, what can Come Prima fans expect?

 

In the autumn-winter 2016/17 season, we offer bold design solutions, laconic sculptural cut and impeccable quality of products. The brand's designers continue to experiment with normcore-style outerwear. A distinctive feature of the new seasonal collection are silhouettes – straight and cocoon-shaped, ultra-popular oversize volumes, restrained colors, as well as interlacing and texture of fabrics borrowed from men's wardrobe – tweed, «herringbone, » cage. Every serious brand has models that have become a kind of its calling card. In the coming season, we will delight customers with a new remake of our legendary AC 1217 model. Since its first appearance, it has become so popular with customers that for five years now AC 1217 has been present in both autumn and spring collections of Come Prima. We change fabrics and accessories in accordance with the latest trends, but the model is always recognizable and still loved. It has become so successful in the regions of our country that over the past three years we have increasingly come across its replicas produced by a variety of companies. Therefore, we urge our customers to be careful and attentive - the quality of counterfeit products is always questionable.

 

 

Tell us about your plans. How do you manage to cope with the manifestations of the instability of the market situation?

 

We always try to make our models not only elegant and fashionable, but also comfortable and practical. They look great with a business suit on the way to the office, and with jeans and sneakers on a Sunday walk. This versatility is the key to success. We listen to our end customers and keep abreast of the needs of wholesale customers. It is flexibility and mobility in our work that helps us cope with the situation in the economy. And our plans are to continue making beautiful and high-quality coats and raincoats, in which every woman will find a second wind and new strength for life. After all, she is beautiful and amazing.

 

Svetlana Soboleva talked