BRAND HISTORY
In 1880, Valentin Fraas, in a small village in upper Franconia in southern Germany, founded a company for the production of shawls, Scottish plaids and bedspreads. Since then, for more than 135 years, the brand FRAAS has been an accessory specialist. Family business V.FRAAS has long associated tradition and innovation with success. Today the brand FRAAS with its own production in Germany and China – is the leader in the textile accessories market. The quality of the brand's products is appreciated all over the world.
PORTRAIT OF THE CONSUMER
Products FRAASfor self-confident and independent, with good taste and sense of style. Between the ages of 25 and 59 with average and above average income. FRAAS – will allow you to express your individual style in a special and unique way.
ABOUT THE COLLECTION
Scarves, shawls, shawls of all sizes, stunning designs and colors in a wide color and model range. FRAAS is a luxury brand that uses cashmere, high-quality wool, including camel wool, as well as silk for its products.