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BRAND HISTORY

In 1914, Bernard Gant sewed collars in New York. His future wife Rose also worked there. She sewed buttons and was engaged in stitching loops. The union of two craftsmen quickly bore fruit. The Gants gained a reputation as skilled shirt-makers. Numerous clients of the Gant family wanted to be sure that they were buying shirts from these masters, it was then that Bernard began marking shirts with the diamond-shaped label "G".The business expanded, and after the end of World War II, Bernard's two sons, Marty and Elliot, joined the business. In 1949, the brothers launched their own label GANT of New Heaven. The shirt GANT instantly became popular. Small details made it unique. Buttons on the collar tips, a loop on the back, a byte fold and a button on the collar at the back so that the tie does not move anywhere, these are the recognizable features of the shirt GANT. In 1967, the Gant family decided to sell the business. But the history of the company did not end there. In the first half of the 1980s, Pyramid Sports wear from Sweden acquired a license to develop a collection and distribute products under the brand GANT. The updated brand GANT very quickly managed to achieve global recognition. Now his collections included not only shirts, but also a large selection of men's, women's and children's shoes, as well as accessories. Shoes GANT are produced mainly in European factories. The entire product line is made of carefully selected materials. The collection of shoes GANT consists of two parts - main and seasonal. The main part is shoes that go from season to season with minor modifications, while the seasonal part is constantly updated and updated. GANT shoes will preserve your style under any circumstances and at any time of the year! 

 

 

PORTRAIT OF THE CONSUMER

GANT stands for creating the perfect shoes for women and men who embody the modern and laid-back style of the East Coast. Shoes of the brand GANT are worn by people of all age categories around the world. Young people boldly combine GANT with a business style, and middle-aged people calmly wear them with jeans or any other clothing.

 

ABOUT THE COLLECTION

The collection of shoes GANT is divided into two parts - basic and seasonal. The main part represents shoes that will remain an important part of the collection from season to season, while the seasonal part will be constantly updated. Shoes GANT are a real American classic for all occasions. Our loafers, oxfords, sandals, heels, sneakers and flat shoes are inspired by the heritage of style, along with modern silhouettes and elegant details, and are made with an impeccable dedication to style, quality and craftsmanship.