subscribe to brand news 
20.02.2025 | Екатерина Корепанова

How do you develop your visibility in the fashion world?

Have you ever wondered what is the source of ideas? How are fashion trends and stylistic techniques created? Why does a designer bag from a fashion show become iconic, and later many people start talking about it?  It would seem that there is a creative person behind all this: a fashion stylist, a fashion designer, a fashion blogger and many others. But in fact, we owe the appearance of all this to their watching.

Viewing is the entire visual experience that a person has gathered over his entire life. What role does he play in the Fashion world?   

In the fashion industry, there is a lot of visibility:

  • Sets trends
  • Creates your own sense of style and beauty
  • Inspires and generates ideas
  • Helps in self-expression

Every fashion creator is looking for his muse of inspiration. Search examples can range from the simplest to the most unexpected. For example, you can study the archival collections of fashion houses, explore current trends of the past years, or be inspired by what is happening around you. As a result, an idea is born that can become a reality, but efforts must be made to implement it. As a result, you have a more developed sense of style and confidence in your creative vision.

However , knowledge and experience do not come immediately. Before you gain knowledge, you should accept the necessary information. It may not always be just reading the right books. Eye perception plays an equally important role. 

Young creators may face certain difficulties in developing their viewing experience. How do I get started and not get lost in this vast fashion world?

A few tips:

1) Make watching part of your daily routine.

It will take very little time to form this habit — at least 10 minutes. minutes a day, and you can scroll through the "inspiration content" before going to bed, having a cup of coffee in the morning, or when you are standing in line at the supermarket. Keep updating your visual knowledge regularly, and later it will become a daily habit.

2) Find your own source of inspiration.

To develop your visibility and become an expert in the fashion world, it is important to use available resources that can help you keep up with trends and broaden your visual horizons. Today, there are many sources for learning and inspiration.:

Media platforms are not just social networks or entertainment programs, but real platforms for fashion inspiration. Follow famous bloggers and stylists to see how they create stylish looks. Get inspired, watch, study and memorize. One of the most famous media platforms is Pinterest.

Video tutorials and online courses - a huge number of educational platforms on the Internet provide excellent opportunities for deep immersion in the history of fashion, design and style.

Fashion literature and blogs. Magazines, books, articles about fashion and many other resources offer not only trends, but also in-depth analyses, interviews with designers and stylists. And you can catch inspiration in print publications not only with the help of beautiful illustrations, but also thanks to the masterfully written text.

Modern and trending locations — visit popular restaurants and be inspired by the culinary presentation. Have fun with art at art exhibitions and be sure to visit fashion showrooms.

3) Engage in fashionable self-education:

The most important step for developing fashion awareness is daily fashion practice:

Create a mood-board. It helps to see how different elements can combine and work together. The main thing is to let your imagination run wild.

Create photo and video content. Watch how people create their images on the streets, or arrange mini-sessions for yourself to explore how different things fit together.

Take part in fashion contests. Such projects help to reveal the talent and capabilities of the participant. The purpose of these contests is not only to receive the main prize, but also to reveal your talent at a new level, as well as the experience that can be gained during the competition. It is also a great way to understand your knowledge and capabilities. The main thing here is not to be afraid of criticism from fashion experts.

4) Share your experience:

Communicate with like-minded people, participate in workshops and seminars on fashion. Discussing and sharing ideas with other creators helps to open up new perspectives and deepen your understanding of fashion processes.

These tips will help you not to get lost in the fashionable world and start your journey in it correctly. Remember that fashion is cyclical and crazy: what has been trending for a long time may be relevant now, and vice versa. What used to be considered bad form can now be an absolute trend at fashion shows and influencers. 

Develop your appreciation by analyzing fashion observations through your own life lens. Don't forget that watching is not only a skill, but also an exercise that needs to be constantly repeated.