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About

Elena Ishutina - chief designer and one of the founders of the brand Merselis
An expert in the selection of fabrics, production equipment, and sales of women's clothing in many regions of Russia. 

The Merselis brand is:

- 18 years of experience in creating women's clothing
- 150 employees - a team of professionals
- 50 successful collections
- 700 points of sale throughout Russia
- 4 seasonal collections every year
- wide size range and assortment
- 2500 sq.meters of production, a rich line of equipment

Elena personally chooses fabrics and knows all the best factories. The brand participates in several fashion exhibitions a year, scales up and conquers new regions every year. For example, in June 2022, a trip to Ossetia with a business mission with the support of the state took place. The meeting of entrepreneurs included, first of all, a round table with entrepreneurs from different industries and communication directly with government representatives. 

Elena is a person with an active social position, proves the effectiveness of direct sales by personal example, is always ready to talk about products in as much detail as possible and answer all questions! Successfully conducts live broadcasts, records video reviews with new collections of Merselis. Participates together with children in sports races and sports games (for example, a volleyball tournament on June 1, 2022 in Voronezh, together with his son). 

 

Expert's news
05.07.2022 | Елена Ишутина
"Plus size" is a term used in the fashion industry to refer to clothing sizes that are larger than average. Plus size clothing is often designed in such a way as to help a person feel more confident.
22.06.2022 | Елена Ишутина
Where to buy fabrics in bulk is most profitable. Criteria for selecting suppliers. What we pay attention to. If we compare the price, quality, production time, payment terms and delivery time, then, adding up all these parameters, it is most profitable to buy directly from the factories of Turkey.