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TM Choupette is a domestic brand of designer children's clothing and shoes.


The company cooperates with a fashion agency in New York and adapts global trends with the help of its own design bureau, offering a wide range of products for children from 0 to 14 years old, including:

  • envelopes and statement kits;
  • fashion-clothing collections for children from 0 to 10 years old;
  • fancy clothes for holidays and ceremonies;
  • school uniform (up to 14 years old);
  • outerwear and hats;
  • underwear, tights, socks;
  • underwear knitwear for every day;
  • accessories for children;
  • exclusive handmade furniture.


Fans of the brand can fully dress a child in any branded boutique Choupette. The full assortment line of the store allows you to ensure consumer interest and demand throughout the year evenly, updating products every season and delighting customers with thematic capsule collections.

Our own production facilities in Russia, the design bureau and the quality control department allow us to carefully monitor the quality of products, offer not only beautiful, but also comfortable models with excellent fit and wear resistance. The warehouse program in Moscow makes cooperation with the brand very comfortable both for its own boutiques and online platform, as well as for franchised monobrand stores and a wide network of wholesale retailers.


Since 2011, the franchise network has been actively developing, which currently has more than 90 stores in Russia and CIS countries.In 2016-2017, the brand entered the foreign markets of the USA and Europe, having adequately represented the domestic fashion sector.


Among the stars of cinema, television and pop there are numerous fans of the brand's clothing. TM "Choupette" is chosen for their kids by Phillip Kirkorov, Kristina Orbakaite, Anfisa Chekhov, Anastasia Stotskaya, Marina Devyatova, Ekaterina Vilkova and others, as well as all loving parents who want the best moments of life to be beautiful and solemn.


At the beginning of 2017, TM Choupette became the Winner of the "Golden Bear" Award (Nomination "Public Recognition"). This is the 4th award from AIDT: 2015. – «The best collection. Products for newborns», 2014 – «School uniform » and «Perspective of the year ». 
TM Choupette – finalist of the competition of the Ministry of Industry and Trade of the Russian Federation «School uniform », winner of the award «Fashion and Style» magazine «Childhood », finalist of the Profashion «Marketing Policy of the Year », winner of the award «Best STM of Children's Products» 2017 from PRIVATE LABEL AWARDS (by IPLS).


Choupette: The best moments of our life!

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