Choupette 10 years old: "With such beauty, you can survive any crisis!"
TM Choupette celebrated its tenth anniversary with a bright celebration, during which a training was held from a leading expert of the children's goods market, a display of new collections of the brand and presentations of the soundtrack of Choupette.
Choupette's bold speech at the Children's Marketing Forum
During her speech, Anastasia Vasilkova, Development Director of TM Choupette, boldly shared with the audience not only successful, but also negative cases from the field of brand marketing.
The Russian Choupette franchise abroad – to be or not to be?
What are the chances of a Russian brand going abroad in today's economic conditions? Who is better to enter foreign markets with as partners – local citizens or Russian emigrants? What besides economic factors is important for success?
Companies and people - Anastasia Vasilkova, Development Director of TM Choupette
How to win a niche in the market of designer clothes for children, how to predict sales hits, and about the possibilities of the Russian brand to enter the markets of Geneva and Los Angeles.
The fourth "Golden Bear" has joined the collection of Choupette awards!
The annual solemn awarding ceremony of the winners of the National Award in the field of goods and services for children – "Golden Bear", established by the Association of the Children's Goods Industry, took place in the Federation Council. The Choupette brand has been honored to be among the winners of this high award for the third year in a row.
Secrets of the success of the Choupette retail chain
What is an indicator of the success of a retail business? Expanding the geography of the brand? An increase in the network of stores? Partly, yes, these are unconditional factors, but the real indicator of successful work is a good economic crisis, or rather the stability of business to the "perfect storm", its ability to adapt to new realities. According to statistics, during the crisis, most retail chains lose both their stores and the stores of franchising partners. They simply do not have time to react to rapidly changing events for the worse.
The inside kitchen of the Choupette franchise
Anastasia Vasilkova, managing partner of the franchisor company, creator of her own brand, director of development of the children's fashion brand with the French name Choupette, will tell you how to open a children's clothing store and answer the most pressing questions.
TM Choupette was named the best STM of children's goods at the PRIVATE LABEL AWARDS 2017
The children's brand Choupette was awarded the highest award from the PRIVATE LABEL AWARDS (by IPLS) and was recognized as the "Best Brand of children's goods".