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28.05.2018 | Альбина Весина

The Choupette brand has entered the TOP manufacturers of children's clothing

Consulting agency Kids Fashion Retail has prepared a rating of manufacturers of children's clothing. Russian companies were analyzed by such indicators as the number of stores, sales volume, growth rates, Roskachestvo rating, promotions in the middle of the season.

Three of the five record holders – Sela, Acoola, Choupette "They have been actively developing for the last three years, which allowed them to come out ahead, despite all the difficulties of the children's clothing market. These are companies that find the strength to face difficulties and move forward, developing, delighting loyal fans with new ideas and collections for children.Retail chains of the brands Choupette, «Minx» and Playtoday have more than doubled during this time.


TM Choupette, whose network has 103 stores worldwide, took the fourth place in terms of the number of stores. When checking children's clothing products, Roskachestvo found violations in almost all manufacturers. One of the few quality products named sundress for girls Choupette. And the spring action Choupette «Cross-promo with Gala Dance» took third place in this category among manufacturers of children's clothing.

"We are very glad that we are in the TOP 5 Russian manufacturers of children's clothing, even though the economic conditions in Russia at the moment rather hinder the development of companies. We feel an increase in interest in TM Choupetteboth among the b2b audience and market analysts, as well as among bloggers, stylists and end customers.

Anastasia Vasilkova, Development Director of TM Choupette

Photo: TM Choupette press service