BENAFFETTO is a trademark of the Ivanhoe factory, which produces men's clothing in business and Smart casual style. Today, Ivanhoe is one of the leading manufacturers of men's suits in Russia.
BENAFFETTO – these are not just clothes, they are ready-made style solutions with a pronounced personality, in which the trends of men's fashion are competently beaten.
The target audience of the brand are residents of large and medium-sized cities of Russia aged 30 to 45 years, having office employment, employees, entrepreneurs, intellectuals who are building a career and seeking to express their individuality in clothes.
BENAFFETTO also makes its offer to other age groups, offering elegant clothes to grooms and fashionable ones to graduates.
The sewing firm "Ivanhoe"traces its history back to 1942, when the production of military uniforms was organized in Ivanovo. After the war, the Ivanhoe factory began to develop a civilian assortment and since 1955 has specialized in the production of men's clothing, coats and suits.