subscribe to brand news 
B2B Журнал
08.07.2024 | Милена Мисоченко

Are one-piece swimsuits better than bikinis?

Analytics data, but make it fashion proclaims: one-piece swimwear displace bikinis from the fashion pedestal! The 24% gap in popularity in June, based on an analysis of hundreds of news articles and posts, speaks for itself.

Why have one-piece swimsuits suddenly become so fashionable?
We can identify several reasons for this trend:

  • one—piece swimsuits are more practical - they are better suited for outdoor activities, surfing, swimming;
  • they are more feminine and elegant — they can emphasize the advantages of the figure and hide the flaws;
  • modern models are elegant, feminine and sexy. They are presented in a variety of styles and colors, allowing everyone to find the perfect option for their figure, in addition, they better support the chest and tighten the stomach, which is especially important after childbirth or for those who want to hide some figure flaws;
  • A one-piece swimsuit can be worn not only on the beach, but also as a bodysuit in combination with jeans, a skirt or shorts.

Bikinis, of course, are not going anywhere. But if you want to be on trend this summer, be sure to replenish your wardrobe with a one-piece swimsuit.

Do you want to keep up to date with the main events in the fashion industry and brand news?