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B2B Журнал
23.11.2018 | Альбина Весина

A subtle move

The group of companies "Shoes of Russia", the first public company of the Russian fashion retail, has expanded the range of products for women. At the end of October, the stores began to receive sets of women's underwear. The pilot line includes 7 types of kits, in the future the range will be expanded.

 

Women's underwear in Shoes of Russia

 

Comments Anna Kochanova, the leading manager of the direction of related products of GC "Shoes of Russia";: «Our customers want to see in the assortment not only outerwear, jumpers and cardigans, but also a corset group of products. The kits are made of mixed fibers containing nylon and elastane. There are also models in which cotton and polyester are present. The product has just started appearing in stores, but is already very popular and receives positive customer feedback. In the future, we plan to develop this direction".

 

"Shoes of Russia" started selling related products under its own brands in 2010. At the moment, more than 5,000 SKUs of related products are presented in the company's stores. These are clothes, bags, leather goods, shoe care products, hosiery, foot care products, household goods, etc. The share of related products in retail revenue is constantly growing: if in 2010 it was 4%, then in 2017 it was 31%, and by the end of 9 months of 2018 the share increased to 33.4%.

 

Source: GC «Shoes of Russia»

 

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