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About

Olga Shibetskaya

 

- Head of the Mind Tonix Lovemark Marketing Academy and the H2O consulting company. Business Evolution

- More than 1000 students who have been trained

- More than 20 business training programs

- Founder of Lovemark marketing in Russia

- UDS Ambassador

- Speaker of federal exhibitions in the fashion industry

- 5 years in the field of customer-oriented marketing

- 15 years of practical activity in business, 6 of which are in the fashion industry

 

Expert's news
25.03.2022 | Ольга Шибецкая
"Fashionable" business metrics
Metrics allow you to understand which segments of your audience should be in priority, what drives the patterns of loyal customer behavior and how you can improve the situation. And it does not matter at all whether you work in a multinational corporation or in a small design house – this knowledge and insights will not be superfluous.
25.03.2022 | Ольга Шибецкая
Loyalty program for customers in the fashion business
If earlier everyone habitually used discounts and did not even think about creating an effective loyalty program for the company, now more and more businesses have begun to think about loyalty and customer motivation to return.